• Guides and Training Manuals

HCV Landlord Strategy Guidebook


Date Published: December 2021


The purpose of the Housing Choice Voucher (HCV) Landlord Strategy Guidebook is to share strategies that public housing agencies (PHAs) can implement to improve landlord participation in the HCV program.

In an attempt to provide all PHAs regardless of size or location with tools they can use, the Guidebook will include a range of strategies that vary in cost and complexity.

Note: The HCV Landlord Strategy Guidebook will be a living document.

How to Use This Guidebook

This Guidebook is part of the work being done by the HCV Landlord Task Force, which was launched in 2018. As part of this initiative, the Task Force conducted several landlord listening forums nationwide as well as multiple focus groups and interviews with individual PHAs. The information contained in this Guidebook is designed to help address many of the concerns voiced by landlords and PHAs by sharing landlord engagement strategies that PHAs have noted as being effective.

The strategies broadly aim to:

  • Increase Recruitment
  • Increase Retention
  • Improve Responsiveness
  • Improve Tenant-Landlord Relationship
  • Improve Inspections Process
  • Minimize Bureaucracy

PHAs are encouraged to read the entire chapter, and not just an individual strategy, as many strategies in a chapter are related information that is transferrable.

Each strategy begins with a snapshot that PHAs can use to help them determine if the strategy fits the PHA and its resources.

The snapshot includes:

  • Strategy: Strategy Name
  • Brief overview of the strategy and the overall goal
  • Who: The types of PHAs that might benefit the most from a particular strategy based on PHA size and location
  • Cost: An approximation of whether the cost to implement or maintain a strategy is minimal, moderate, or high
  • Implementation Considerations: An estimate of whether the potential barriers or work to implement or maintain a strategy would be considered minimal, moderate, or high

These items are included to provide PHAs with an indication of the amount of resources that a strategy might require. They are not intended to discourage strategy implementation as there are variations of each strategy that can be suited to a range of PHAs and modified to fit different budgets and PHA resources.

Definition: Landlord

For the purposes of this Guidebook, the term “landlord” includes rental property owners, managers, assistant managers, and real estate brokers who are involved in rental housing.



Choosing the Right Strategies for Your Community

Administrative Flexibilities to Enhance Landlord Satisfaction

Entry Points into the Guidebook

Education and Outreach (EO)


Landlord-Focused Customer Service

Monetary Incentives and Reimbursement Funds


Matching Local Rental Markets




This Guidebook and the strategies recommended throughout the Guidebook would not have been possible without the thoughtful input from PHAs from around the country. These PHAs, both big and small, urban, and suburban, include:

  • Albuquerque Housing Authority
  • Allentown Housing Authority
  • Burlington Housing Authority
  • City and County of Honolulu Department of Community Services
  • City of Mesa Housing Authority
  • Columbus Metropolitan Housing Authority
  • Cuyahoga Metropolitan Housing Authority
  • Housing Authority of the City of Decatur
  • Everett Housing Authority
  • Hall County Housing Authority and Housing Authority of the City of Hastings
  • Homes for Good Housing Agency
  • Housing Alliance and Community Partnerships
  • Housing Authority of Cook County
  • Housing Authority of Gloucester County
  • Housing Authority of Salt Lake City
  • Housing Authority of the City of Los Angeles
  • Housing Authority of the County of Chester
  • Housing Authority of the County of San Bernardino
  • Jefferson County Housing Authority
  • New Hampshire Housing Finance Authority
  • Saint Paul Public Housing Agency
  • Sonoma County Housing Authority

Thank you for your participation in the series of focus groups and interviews that led to the development of the Guidebook. The strategies developed through your input has the propensity to impact PHAs around the country for many years to come.


Comments or questions about the guidebook can be sent to landlordtaskforce@hud.gov.

Additionally, HUD would love to hear about innovative strategies that PHAs are using to increase landlord participation and satisfaction in the HCV program. If you have a strategy, or an innovative twist on a strategy, that is not included in this Guidebook, please send an email to landlordtaskforce@hud.gov.

Tags: Housing Choice Voucher Program
Author Organization
  • HUD
Resource Approver
  • HUD Approved