• Guides and Training Manuals

HCV Landlord Strategy Guidebook

Date Published: June 2021



The purpose of the Housing Choice Voucher (HCV) Landlord Strategy Guidebook (Guidebook) is to share strategies that public housing agencies (PHAs) can implement to improve landlord participation in the HCV program. In recognition of the interest in this topic, HUD is publishing Guidebook chapters as they are completed in order to provide PHAs with information as soon as possible. The list of chapters identifies those that have been published and those that are coming soon.

In an attempt to provide all PHAs regardless of size or location with tools they can use, the Guidebook will include a range of strategies that vary in cost and complexity. The HCV PHA Landlord Strategy Guidebook will be a living document. The Guidebook will be updated in its entirety once all chapters are published.

How to Use This Guidebook

This Guidebook is part of the work being done by the HCV Landlord Task Force, which was launched in 2018. As part of this initiative, the Task Force conducted several landlord listening forums nationwide as well as multiple focus groups and interviews with individual PHAs. The information contained in this Guidebook is designed to help address many of the concerns voiced by landlords and PHAs by sharing landlord engagement strategies that PHAs have noted as being effective.

The strategies broadly aim to:

  • Increase Recruitment
  • Increase Retention
  • Improve Responsiveness
  • Improve Tenant-Landlord Relationship
  • Improve Inspections Process
  • Minimize Bureaucracy

PHAs are encouraged to read the entire chapter, and not just an individual strategy, as many strategies in a chapter are related information that is transferrable.

Each strategy begins with a snapshot that PHAs can use to help them determine if the strategy fits the PHA and its resources.

The snapshot includes:

  • Strategy: Strategy Name
  • Brief overview of the strategy and the overall goal.
  • Who: The types of PHAs that might benefit the most from a particular strategy based on PHA size and location.
  • Cost: An approximation of whether the cost to implement or maintain a strategy is minimal, moderate, or high.
  • Implementation Considerations: An estimate of whether the potential barriers or work to implement or maintain a strategy would be considered minimal, moderate, or high.

These items are included to provide PHAs with an indication of the amount of resources that a strategy might require. They are not intended to discourage strategy implementation as there are variations of each strategy that can be suited to a range of PHAs and modified to fit different budgets and PHA resources.

Definition: Landlord

For the purposes of this Guidebook, the term “landlord” includes rental property owners, managers, assistant managers, and real estate brokers who are involved in rental housing.



Choosing which Strategy is Right for Your PHA

Administrative Flexibilities to Enhance Landlord Satisfaction

Education and Outreach (EO)


Landlord Focused Customer Service

Monetary Incentives and Reimbursement Funds


Matching Local Rental Markets



Comments or questions about the guidebook can be sent to landlordtaskforce@hud.gov.

Additionally, HUD would love to hear about innovative strategies that PHAs are using to increase landlord participation and satisfaction in the HCV program. If you have a strategy, or an innovative twist on a strategy, that is not included in this Guidebook, please send an email to landlordtaskforce@hud.gov.

Tags: Housing Choice Voucher Program
Author Organization
  • HUD
Resource Approver
  • HUD Approved