Disclaimer: HUD does not endorse any of the companies or systems mentioned on this page. Counselors should take on the responsibility of researching web platforms, CMSs, and advertising tools before deciding to use them at their agency. HUD also strongly encourages counselors to evaluate web security risks, proper data storage, and safeguarding Personally Identifiable Information (PII) when handling client data.
The products and services included on this page are offered at a nominal cost and are currently in use by housing counseling agencies, but should still be evaluated first for overall ease of use and effectiveness. If your agency is using a product or web platform that you feel should be included here, please contact firstname.lastname@example.org with your suggestions.
Housing Counseling Agencies are increasingly using technology to connect with their clients and provide more options to provide housing counseling services. These websites represent some options for expanding your web-based services or referral networks.
Virtual Counseling connects people via phone or internet to Virtual Counselors (VC) for help resolving housing questions and discussing a variety of topics. After answering some questions, the platform connects the client to a VC who is a subject matter expert at a participating agency.
Online Education can be an effective alternative or a great supplement for prospective first-time homebuyer workshops, in addition to in-person or remote housing counseling sessions.
Virtual Communication can be used to communicate with clients who are unable to travel to your office for in person assistance. Counselors can also utilize video conferencing capabilities to create a personal connection with clients and share resources via screenshare while conducting follow up. Many platforms offer free or low-cost subscriptions.
A Client Management System (CMS) is an online housing counseling application that automates much of the housing counseling process, including client intake, file maintenance, financial and credit analysis, outreach, client notification, and reporting. CMS providers are beginning to provide more options for counselors to interface with clients online.
In addition to this page, Housing Counselors may also be interested in other existing technology oriented pages on the HUD Exchange:
A good CMS possesses many qualities but some of the best systems share some basic features and functions that set them apart. In general, a good CMS:
A guide to HUD-approved CMSs, published by Housing Action Illinois, provides nonprofit housing counseling organizations a tool to make a more informed choice of what system is the best fit, given each organization’s unique needs and budget. Housing Counseling Agencies may use this guide to compare CMSs and some of the following features:
Please note that the HUD-approved CMS guide was published in 2016 and may not contain the most up-to-date CMS provider information. HUD maintains an updated list of HUD certified CMS products on the HUD Exchange.
There are a lot of existing systems and technology options to choose from, so how will you decide? Read Choosing the Right Technology for Your Organization for a quick guide to selecting a CMS that works for your organization. Be sure to:
While many counseling agencies and other solutions providers have chosen to build out their own CMS system for exclusive or public use, this route should only be pursued after a careful consideration and a review of existing CMS products. Read To Build or Not Build an App: Should It Be a Question for Your Nonprofit? for more key questions to ask your organization before deciding to build an app on your own.
During the National Housing Resource Center (NHRC) call on January 10, 2019, NeighborWorks answered questions about the new CMS they are developing to replace CounselorMax. This document answering the questions asked during the meeting provides more information on several aspects of the system such as pricing and migration.
Date Published: February 2019
A July 2018 Bridge article Spotlight: RX® Office Case Management System by Indisoft covered the comprehensive RX® cloud-based technology platform helping integrate technology into the housing industry. The most unique feature of RX® is its position as the gateway for housing counseling agencies into the expanding HLP collaborative consortium. Using single sign-on to IndiSoft’s RX® CMS platform, HLP connects housing counselors to residential mortgage servicers, lenders, and other participants nationwide.
Date Published: July 2018
An April 2018 Bridge article Housing Partnership Network Announces New Industry Collaboration to Standardize and Integrate Home Counseling Practices covered Housing Partnership Network (HPN), HomeFree-USA, the National Foundation for Credit Counseling (NFCC), UnidosUS, and Fannie Mae about their announcement of a joint effort to develop an exciting new platform for the housing industry that serves the needs of prospective and existing homeowners and renters across the U.S.
A May 2018 Bridge article Home Counselor Online™ – The Next Generation discussed this new dynamic CMS with state-of-the-art functionality, an improved user experience, and the counselors that are guiding its development. The Office of Housing Counseling sat down with Joe Weisbord, a Fannie Mae director who works with counseling agencies; Cheryl Peterson, an HCO product specialist at Fannie Mae; and Lyndsay Burns, director of housing counseling programs at the Housing Partnership Network, to discuss HCO’s retirement and next steps.
Date Published: April-May 2018
A March 2018 Bridge article Ask an Expert: CounselorMax Answers Their Most Frequently Asked Questions interviewed NeighborWorks America, owner of CounselorMax, to answer some frequently asked questions about the CMS.
Date Published: March 2018
When conducting web outreach, there is no substitute for a good client-facing website. A website that is easy to navigate, visually appealing, and provides users with the content they are looking for will bring your clients one step closer to receiving the counseling they need.
Tools to build your website:
Reaching your clients in their inbox with well-designed and to-the-point messages helps spread awareness about the services your agency offers and lets them know that you are there to help. Many platforms also offer “Forward to a Friend” features that allows clients to make referrals and spread the word about the counseling your agency offers. The following email platforms are easy to use and offer a variety of pricing options that could be right for your agency:
Social media helps to reach the masses when, where, and how they are increasingly consuming information, establishing a more trustworthy connection. Utilizing social media can be used to increase awareness of available housing counseling, engage with consumers, and disseminate information to your clients.
This toolkit teaches HCAs how to effectively utilize social media in order to reach consumers where they spend the most time online.
Date Published: April 2018
Social Media Webinar Series – April-May 2018